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Wikipedia is more than an online encyclopedia, it's a prism that colors our understanding of the world around us. No single source of information is more frequently referenced, and no single platform does more to shape perception of the people, organizations, and brands we hear about in the news and search for online.
Yet surprisingly, communications teams and PR professionals have been slow to integrate the encyclopedia into their crisis communications playbooks. That means when a negative news cycle hits, too many organizations are left unprepared as consumers, investors, and journalists scroll past press releases and social mentions and turn directly to Wikipedia, which is considered more neutral and reliable, to learn more.
Wikipedia is more than an online encyclopedia, it's a prism that colors our understanding of the world around us. No single source of information is more frequently referenced, and no single platform does more to shape perception of the people, organizations, and brands we hear about in the news and search for online.
Yet surprisingly, communications teams and PR professionals have been slow to integrate the encyclopedia into their crisis communications playbooks. That means when a negative news cycle hits, too many organizations are left unprepared as consumers, investors, and journalists scroll past press releases and social mentions and turn directly to Wikipedia, which is considered more neutral and reliable, to learn more.