Lumino Website Privacy Policy

Updated: August 2022

Lumino LLC, a Delaware limited liability company d/b/a “Lumino Digital” and its affiliates (collectively “Lumino”, the “Company”, “us”, “our” or “we”) welcome you to our website. The following Privacy Policy governs your use of the Lumino website, and all other sites operated by the Company (collectively, the “Website”). By accessing and using our Website and/or any information, content, or materials made available on our website, you agree that such use is subject to this Privacy Policy. This Privacy Policy does not apply to your use of any unaffiliated content or to use of any websites of any other companies, organizations, or individuals to which this Website merely links.

This Privacy Policy explains how Lumino handles the personal data we collect from you when you use our website. Our goal is to make this Privacy Policy easy to understand. We encourage you to review our website Terms of Service as well, which is the agreement between you and Lumino that governs your use of this website. The purpose of this Privacy Policy is to describe what Personal Information (as defined below) and other information we may collect from you through the Website, how we may collect it, with whom we may share it, as well as the choices you have regarding our collection of information and our use and disclosure of that information to other parties. The examples given below are intended to be for illustrative purposes only, and therefore, should not be considered to be a complete representation of the Company’s practices.

Please review this Privacy Policy carefully. By accessing the Website, you are confirming your agreement to the Privacy Policy and your use of our Website constitutes your acceptance of this Privacy Policy and your consent to the practices it describes. If you do not agree to the terms of this Privacy Policy, please do not use our Website. The Company reserves the right to modify the Privacy Policy at any time; any changes will be incorporated into this document and posted on the Website and will become effective as soon as they are posted on the Website. The current version of the Privacy Policy replaces and supersedes any prior versions.

How to Contact Us

If you have any questions about Lumino’s Privacy Policy, the Personal Information we collect or how we use it, or if you would like to exercise one of your data protection rights, please do not hesitate to contact us.

  • Email: privacy@luminodigital.com

  • Mailing Address: 316 N Corona St. Denver, CO 80218

Scope of this Privacy Policy

This Privacy Policy does not apply to any information received by the Company from you or from any other sources on your behalf outside of the Website, including in the course of any client relationship that you may enter into with the Company. Should you ultimately formally enter into a client relationship with Lumino, the Company’s obligations with respect to information that it receives from you during the course of that relationship will be governed by your agreements with Lumino and other applicable law.

This Privacy Policy does not apply to information collected by third parties, such as when you visit a third party website that is not operated by Lumino but that you may access through a link or an article posted on our Website. Please review the privacy policies of third-party sites before you disclose your Personal Information to them, as we do not own, operate, or control any third-party sites outside of our Website and disclaim responsibility for any third-party’s actions with regard to your information that you may provide outside of the Website.

What data do we collect?

We may collect personal and other information about you when you use our Website, as described below. “Personal Information” is information about an identifiable individual, such as their name, mailing address, email address, and/or phone number, whether used alone, or when combined with other personal or identifying information which is linked or linkable to a specific individual. We collect Personal Information and other data from you, and use that information as set forth in this Privacy Policy or as otherwise communicated to you from time to time (subject to your consent when required by applicable laws). The Company’s collection of information may include (i) Personal Information you choose to actively provide while on the Website (such as Personal Information entered into the Website when you request to receive more information about our services and potentially working with Lumino) and (ii) background information, including related to cookies (as discussed below), that the Website collects automatically.

Lumino may collect the following Personal Information that you actively provide because you are a company, business owner, or other individual interested in the Company’s services:

  • Name and Contact Information (including mailing address, email address, phone number, etc.)

  • Job Title/Profession/Industry

  • Company Information (including details about your business operations, your current online presence, and other information related thereto)

The Website also collects certain information automatically when you access or use the Website. For example, Lumino may monitor and compile statistical information concerning the usage of the Website and data related thereto. This information allows the Company to monitor its utilization and continuously improve its quality. Examples of this information would include, but are not limited to, the number of visitors to the Website, or the number of visitors to sections or pages within the Website, patterns of traffic flowing through the Website, length of time spent on the Website, interactions involving traffic to or from any other sites that refer visitors to the Website or that are linked from the Website, information about the pages of the Website that visitors frequently use as entry and exit points, utilization of the browser and operating systems and versions used by visitors to the Website, general geographic data about the internet service provider addresses of the users of the website, etc. Lumino may collect and store information regarding your “ISP” (Internet Service Provider), your “IP” (Internet Protocol) address, your operating system version, your browser version, the pages you visit within the Website, the length of time you spend on pages within the Website, the site from which you linked to ours, search terms you used in search engines which resulted in you linking to the Website, etc. 

How do we collect your data?

You directly provide Lumino with Personal Information through your direct communications and interactions with the Website, such as when you:

  • Voluntarily complete a form or customer survey

  • Provide information or feedback on our website or via email

In addition the processes described above related to the automatic collection of certain data related to your IP address, etc., the Website may also use “cookie” features to enhance the experience of users of the Website. Computer “cookies” (also known as a HTTP cookie or a browser cookie) are small files which are stored on a user's web browser that contain a small amount of data specific to a particular client and website, and can be accessed either by the web server or the client computer. Most web browsers have options which allow the user to see what cookies, if any, have been stored on the computer, and to optionally enable or delete cookies.

Lumino may also receive certain Personal Information or other data from third-party sites or tools, to the extent that you use and interact with any such external sites or vendors. Please review the policies of any such third-party sites or vendors before providing any Personal Information or otherwise interacting with any of these other services. Some illustrative examples of third-party sites or vendors that you may interact with include the following:

  • LinkedIn

  • Quickbooks

  • Google Ads

  • Facebook Ads

How will we use your data?

Lumino collects your data so that we can:

  • Respond to your requests about Lumino services, and to communicate with you and provide information about Lumino services we think you might be interested in

  • Provide you with relevant news, comments on industry trends, or other information that we think you might be interested in

  • Send invoices, process payments, and maintain our accounts receivable and accounts payable records

We do not sell your Personal Information to any third parties for any reason. We may share your Personal Information and other information with trusted third parties for one of our purposes mentioned above, for example using a third-party service to assist with payment processing or for an email marketing campaign.

In the event that we go through a business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, Personal Information will, in most instances, be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process. In addition, we may, without your consent, access and disclose your Personal Information, any communications sent or received by you, and any other information that we may have about you as may be permitted or as we believe in good faith may be reasonably necessary to comply with any law, regulation, rule or court order; pursuant to subpoenas or other lawful requests from governmental, regulatory or administrative agencies or law enforcement authorities (including in response to law enforcement); to respond to any claims, or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding suspected fraud, violations of our Company terms, or activity that appears to us to be illegal or we believe may expose us to legal liability. Additionally, we may disclose Personal Information in situations that we believe to be emergencies involving potential threats to the physical safety of any person or property, if we believe that your information in any way relates to that threat.

How do we store your data?

Lumino stores data using secure cloud storage, using Google Drive and/or Dropbox. Additionally, if you enter information into Quickbooks, their website may store your data or use the resulting information from credit reference agencies to prevent fraudulent purchases.

What are your data protection rights?

If you receive marketing emails from Lumino, you may opt out at any time. If you no longer wish to be contacted for marketing purposes, you can reply to any marketing email you receive or email us at privacy@luminodigital.com.

California Consumer Privacy Act (CCPA)

California law grants additional privacy rights to California residents through the California Consumer Privacy Act (CCPA), which requires businesses to disclose the following information from the past 12 months:

  • the categories of personal information collected

  • the sources of the collected personal information

  • the purposes for which the collected personal information is used

  • the categories of personal information disclosed for a business purpose

  • the categories of any personal information sold

California residents may request from us a list of:

  • the personal information that we have collected about you

  • the categories of third parties to whom we have disclosed your personal information

California residents have the right to up to two (2) access requests every twelve (12) months and may request, at any time, that we delete personal information. To ensure the privacy and protection of individuals who make this request, we will verify identity or otherwise authenticate the request(s).

General Data Protection Regulation (GDPR)

Lumino makes every effort to comply with the General Data Protection Regulation (GDPR). By providing any personal information to Lumino, you acknowledge and hereby consent to the transfer, collection, and processing of such information in the United States. You may not use our website if you do not agree to the transfer, collection, and processing of your personal information in the United States.

Under GDPR, individuals have the right to:

  • Access their personal data

  • Correct errors in their personal data

  • Wipe their personal data

  • Object to processing of their personal data

  • Export personal data

GDPR requires organizations to provide transparent and easily accessible policies regarding:

  • Notice of data collection

  • Notice of processing

  • Processing details

  • Data retention/deletion

Children's Online Privacy Protection Act (COPPA)

Lumino is committed to protecting the privacy of young children, and therefore does not knowingly collect or maintain personally identifiable information on our website from persons under 13 years of age, except in compliance with the Children's Online Privacy Protection Act of 1998 ("COPPA"). If you are under 13, do not provide any information on our website. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at privacy@luminodigital.com.

Privacy Policies of Other Websites

The Lumino website may contain links to other websites. Our Privacy Policy applies only to our website, so if you click on a link to another website, you should read their Privacy Policy.

Changes to our Privacy Policy

Lumino keeps its Privacy Policy under regular review and places any updates on this webpage. This Privacy Policy was last updated August of 2022.

How to Contact the Appropriate Authority

If you wish to report a complaint, you may contact the Federal Trade Commission (US) by clicking here to file a consumer complaint online or calling 1-877-FTC-HELP (382-4357) or the Information Commissioner’s Office (UK) by clicking here.