Online Reputation Management Services
Lumino can help protect your brand online while improving your search & social presence
Build a Strong Online Reputation with Proven, Ethical ORM Strategies
On the internet, your reputation is synonymous with your search results.
That's why if you're a restaurant, you want a 4.8 score on Google map searches and glowing reviews on Yelp and TripAdvisor. And if you're a brand with a national profile, you want a robust Google knowledge panel and plenty of positive mentions on social media and job sites.
Alas, not all brands have a glowing web presence—which is why some companies rely on shady vendors for quick-fix solutions, whether that's black hat SEO, Wikipedia sock puppets, or fake social media accounts.
These "solutions" rarely fix anything, and may even create additional headaches down the road when the chicanery is uncovered. We see this again and again when brands reach out to us after getting duped by a sketchy operator.
Don't waste your time & money with short-term solutions. Instead, work with a partner who can deliver a customised strategy (grounded in a fluent understanding of web usage and culture) + actionable solutions (that deliver easy early wins and long-term success). For these reasons, Lumino is proud to be considered one of the best brand reputation management companies in the United States.
Good news. It doesn’t have to be this way.
Lumino helps large organizations like yours manage and monitor their online reputations every day. Our team of digital natives live, breathe, and practically bathe on the web, which means we're fluent in usage & culture and understand how customers, investors, and journalists are encountering your brand online. That helps us deliver actionable solutions, easy early wins, and long-term success.
Because of our mastery of platforms like Wikipedia, Glassdoor, and Google's Knowledge Panel, Lumino is considered one of the best brand reputation management company in the United States. We provide initial digital audits of your entire web presence, ongoing monitoring and social support, and high-level strategy that aligns marketing goals with other business objectives. And best of all, we work as an extension of your team—not merely as a vendor—and ensure that big wins and clearly communicated to key stakeholders.
Lumino will never waste your time or money with short-term hacks. An investment in our team is an investment in the long-term digital health of your brand.
We can help with
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SEO (Keyword Research, On-Site optimization, Off-Site optimization, SERP tracking, etc.)
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Digital & keyword audits
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Wikipedia engagement & training
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Corporate social guidance & strategy
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Employee advocacy program development & training
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Social listening
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Public record digs
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Corporate research
Reputation Management FAQs
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On the web, a single negative news cycle can do irreparable damage to your brand's hard-earned reputation. Consumers make decisions quickly, so negative reviews or press coverage can immediately push them toward competitors. Reputation management lets you take stock of what's being said about your brand online, identify opportunities to optimize your presence, and create strategies for responding to critics and putting your best foot forward.
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Lumino helps you improve your search presence by detailing the components of Google search where consumers are learning about your brand (such as knowledge panels, featured snippets, and corporate profiles) and identifying opportunities to improvise your presence on these pages or panels. Lumino also helps ensure your brand is representing itself effectively on social by reaching the right audiences with the right messaging.
In short, if you have a conflict of interest with a topic (which anyone you hire or ask to work on an article does) then two major rules apply:
You and anyone you hire should never directly edit the article
You and anyone you hire must disclose your connection to the topic of the article
Think of Wikipedia like a community engagement project. The site has no employees that are responsible for content, instead it’s all maintained by volunteer editors and these editors are the ones you as a brand representative need to propose content to via Talk Pages for their review and potential approval.
Of course, if it was that easy you could just do it yourself! However, the COI rules are just the tip of the iceberg. Underneath there are layers upon layers of particular rules for sourcing, tone, formatting, what content is allowed and more.
That’s where our agency comes in.
Lumino will educate your team, help you source and draft content, and guide you through the proper channels to propose content in a way that’s both in-line with the site’s rules and likely to be accepted.
Contact us to book a free consultation on your situation (helpful advice guaranteed!)
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If you're not actively following mentions of not only your brand but key personnel and competitors, then there's a good chance you're missing out on opportunities to learn more about consumer sentiment and potentially share your story and messaging. Lumino serves as your eyes and ears online, ensuring that you're aware of important conversations about your brand while carefully tracking media hits and social mentions.
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The higher a site’s domain authority score, the more likely it is to appear at the top of search results. According to Moz, Wikipedia has a domain authority of 93 along with 97 million inbound links and 32 million ranking keywords. That means Wikipedia is going to be one of the top organic results for countless search terms. For brand name searches (e.g. Toyota, Microsoft, Pepsi, etc.), the WIkipedia article for the brand is almost always the second highest results, behind only the brand's official website.
And even more importantly, Wikipedia articles are prominent components of Google knowledge panels (the boxes that pop up to the right of search on desktop and near the top of search on mobile). The first two sentences from Wikipedia articles are typically pulled to describe the entity. This means that important details from these articles are reaching audiences who don't even visit Wikipedia.
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Almost 50 percent of job seekers check Glassdoor at some point during job searches, and that number is almost certainly higher for companies in tech, marketing, and other digital industries. The site also shows up prominently in Google search results, which means that journalists, investors, and other interested parties are going to see it when searching for your brand name. Given this context, it's important that you're not only monitoring the site but optimizing your profile and engaging with reviews.
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If you're ready to learn more about our digital listening service, please book a call with us here.
Additional Resources
The best way to learn about how Reputation Management can help your specific situation is to book a call with us. In the meantime, check out these additional resources.