An Ethical Approach to Wikipedia
The Lumino team is intimately familiar with the complexities of Wikipedia and has helped countless Fortune 500 companies and prominent nonprofits engage with editors. We are deeply familiar with the complexities of engaging on this unique, community-run platform. We are committed to upholding the values of the Wikimedia Foundation and collaborating ethically and transparently with Wikipedia's community of volunteer editors—and we hold our clients to the same standard.
We follow Wikipedia's conflict of interest guidelines
We work with Wikipedia editors, not against them
Many vendors and freelancers promise "guaranteed" outcomes on Wikipedia, permanent controversy removal, or instant page creation. These practices are not just unethical violations of Wikipedia's conflict of interest policies—they don't work. Lumino is committed to following conflict of interest policies on Wikipedia and teaching clients how to propose updates to articles that are more likely to be accepted and lasting.
Wikipedia is run by a dedicated community of unpaid volunteer editors. When seeking updates to an article or proposing a new page, we teach our clients to adhere to the highest standards for respectful and transparent communication with editors. Our decades of experience have taught us that success on Wikipedia comes from respectful collaboration and compromise, not fighting with editors.
We educate our clients on effective Wikipedia engagement
Unlike other agencies that take over your Wikipedia engagement, Lumino believes in educating our clients about how Wikipedia actually works and how to engage effectively with editors. This empowers our clients to manage their Wikipedia presence on their own after their partnership with us, rather than leaving them dependent on an agency for ongoing support. We are transparent with our clients that it is impossible to "guarantee" specific outcomes on Wikipedia.
We believe in the mission of Wikipedia
Here at Lumino, we believe strongly in the purpose of Wikipedia: "to benefit readers by acting as a widely accessible and free encyclopedia." We balance our commitment to our clients with upholding the mission and guidelines of Wikipedia, with the goal of improving the quality of information published across Wikipedia.