Your hotel’s Instagram bio might seem like a small detail. But in a world where travelers book with their thumbs, it’s often your first shot at winning them over. Here’s how to optimize your bio, highlights, and link so your Instagram works harder—and actually helps drive bookings.

Your next guest is choosing where to stay with their thumbs — not a search engine.

That’s where Signature Social Moments come in — the small, shareable details that turn guests into your best marketers. They’re not gimmicks. They’re not “Instagram traps.” They’re authentic, visual expressions of your brand identity — and they drive real revenue.

Here are three boutique hotels that have mastered the art of the Signature Social Moment — and what you can steal from their playbook.

If you’re a government contractor looking to make 2025 your breakout year, there’s no time like the present to shake up your approach. Ahead, we highlight some of the trends we’re seeing and, importantly, how to improve your sales and marketing efforts. Read on to avoid those pitfalls and put yourself on the fast track to winning more contracts.

Most Wikipedia articles are not created equally. A mix of onsite and offsite factors can essentially render two articles that cover similar topics (or similar brands) effectively impossible to assess against one another.

In federal contracting, there are several codes and identifiers that businesses may need, depending on their specific circumstances and the type of contracts they wish to pursue.

Wikipedia has an outsized presence in Google search results, as information from the digital encyclopedia is perfectly structured to answer user search queries. This post explores exactly how and why Google utilizes Wikipedia in order to improve search results.