What does AI say about your brand?
Let’s find out — and fix what’s wrong.
AI search tools are rewriting the digital landscape, and your brand's visibility depends on how you show up. Our strategic AI search audits uncover what generative AI says about you, what’s influencing it, and how to optimize your presence across Wikipedia, search, and more.
Why You Need an AI Search Audit Now
The traditional SEO playbook is no longer enough. Today’s users are turning to generative AI search tools like ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI for answers — and these tools don’t just pull from the top Google results.
They draw on a combination of:
Your owned content (website, social, blog)
Third-party sources (news, Wikipedia, directories)
Structured data (schema, metadata)
Training datasets like C4, which heavily feature Wikipedia
That means your Wikipedia article, LinkedIn profile, or blog post from 2017 might be the first (and only) impression an AI search engine delivers about your brand.
Why Wikipedia Is So Central to AI
If AI is the future of search—Wikipedia is its foundation.
Top Source
Wikipedia is the #2 most-used source in the C4 dataset used to train models like Google’s PaLM and OpenAI's GPT.
Used Everywhere
Wikipedia content appears in AI search summaries, ChatGPT plugins, LinkedIn profiles, Google Knowledge Panels, and DuckDuckGo answers.
Foundational Data
Wikipedia powers everything from voice assistants to investor queries to internal enterprise tools like Copilot.
What Is an AI Search Audit?
Our AI Search Audit is a strategic, 360° evaluation of your brand’s visibility across generative AI tools, search engines, and Wikipedia. We don’t just tell you what AI says. We explain why it’s saying that and how to shape future answers.
What We Assess:
What generative AI tools say about your brand
Which sources AI tools cite or draw from
Accuracy, completeness, and bias in AI summaries
Wikipedia article content, structure, and AI-readiness
Owned and third-party web content influencing AI
Optimization gaps across AI engines and search visibility
You'll receive a detailed report and a prioritized roadmap to optimize for generative AI search and protect your brand.
Lumino’s Strategic AI Audit Search Services Include:
| Audit Element | Description | Why It Matters |
|---|---|---|
| Wikipedia AI Search Audit | Review of your brand’s Wikipedia article with a focus on structure, sourcing, neutrality, and how AI is using it. | Wikipedia is a top training source and citation in AI results—accuracy here is critical. |
| Generative AI Brand Audit | Assessments of how tools like ChatGPT, Gemini, and Perplexity describe your brand. | Misinformation, outdated facts, or biased framing hurt trust and visibility. |
| AI Engine Optimization Audit (AEO Audit Services) | Analysis of your presence in structured data and machine-readable content. | Structured content helps AI understand your brand and deliver consistent answers. |
| Digital Asset Review | Evaluate your website, social profiles, and key third-party sites for content alignment with AI responses. | Many AI tools rely on sources you already control—but may not be using correctly. |
| AI Presence Management Plan | Actionable guidance to improve accuracy, reduce AI content misinformation, and build AI-readiness. | Helps future-proof your brand and avoid embarrassing mistakes or misquotes. |
Can You Actually Influence AI Search Results?
Yes. While AI tools are autonomous, they’re not opaque. You can influence AI answers by improving:
Your Wikipedia content
Structured metadata on your site
Clarity and consistency across third-party profiles
Earned media citations and backlinks
SEO still matters, but so do the sources AI models learn from. Our audits show you where those sources live and how to optimize them.
Who We Work With
Our AI audit services are designed for:
Comms leaders and PR teams
Digital brand and marketing teams
Executives and public figures
Agencies supporting high-visibility clients
Startups seeking early-stage AI visibility
You're not just optimizing for today’s search — you’re shaping how your brand will be seen for years to come.
Your Wikipedia article is outdated, flagged, or missing
Your brand doesn’t show up in AI summaries—or shows up incorrectly
You’ve seen inconsistent or false claims in ChatGPT, Gemini, or Perplexity
Your leadership wants a clear plan for AI visibility
You’re rebranding or launching a new product and want to optimize early
Let’s fix the facts before they go viral.
Target Use Cases for AI Search Audit Services
Frequently Asked Questions
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SEO gets you to the top of Google. AI search optimization ensures your brand is correctly represented in generative tools, even if your website never gets mentioned.
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That’s a red flag. It usually means your brand is not visible in the datasets or sources AI tools prioritize. Our AI engine optimization audit identifies and corrects these gaps.
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A customized, digestible report that covers your Wikipedia status, AI brand descriptions, structured data presence, and a roadmap for improvement. Plus: a one-on-one consultation with our team.
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No. Our clients range from startups to global brands. If you're showing up in AI tools (or not showing up), this audit is for you.
Let’s Get You Ready for AI Search
AI search is rewriting the rules of digital reputation. Are you ready?
Don’t Let AI Get Your Brand Wrong
You’ve got enough on your plate. Let Lumino be your Wikipedia and AI partner—so you don’t have to become an expert overnight.
Curious what AI is saying about your brand?
⮑ Book an AI Search Audit today
Need help fixing or creating a Wikipedia article the right way?
⮑ Talk to a consultant
Want a training session for your comms or PR team?
⮑ Schedule a free training