At Lumino, we help hotels harness behavior-driven design to create Signature Social Moments—the kind guests feel compelled to share. In this post, we’re breaking down the psychology behind why people post on social media—and how to design for it.

You don’t need to reinvent the wheel. You just need the right mix of post types that stop the scroll, spark bookings, and keep your hotel top of mind. Here are 15 evergreen Instagram post ideas every hotel should be using—and yes, we’ve seen them work.