Social Strategy

Lumino helps large organizations like yours manage and monitor their digital presence every day

 

Are you struggling to navigate your corporate social presence? Wondering why your organic impressions are dropping? Questioning whether your accounts are reaching your key audiences? Unsure how social is contributing to your business objectives?

Without an intentional, well-considered strategy, corporate social media presences have a tendency to sprawl into disparate parts. 
This results in:

  • Mixed messages and lack of brand cohesion especially across talent acquisition, marketing, communications, and sales

  • Overspending on paid campaigns

  • Negative comments that go unnoticed and turn off prospective employees and customers

  • No analytics to demonstrate ROI or determine what’s working and what’s not

  • A big brand liability

 
 

Good News

It doesn’t have to be this way!

Lumino helps large organizations like yours manage and monitor their digital presence every day. Our social media team has been helping brands navigate social since Facebook allowed non-.edu users to sign up for accounts. 

We take social media, Wikipedia, job review sites like Glassdoor, and the blackholes of YouTube and Reddit off your plate so you can stop worrying and get back to the thousand other things on your to-do list.

 

We can help with:

  1. Editorial calendar creation and publishing

  2. Community management

  3. Analytics reporting

  4. Corporate social guidance & strategy

  5. Employee advocacy program development and training

  6. Social listening

 

  • You’re desperate to get a better handle on your organization’s digital presence.

    Your organization has more social media accounts (authorized and not) than you can count and you want to clean up, consolidate, and streamline your digital footprint.

    You want to activate your employees as brand advocates on social media but don’t know how to incentivize or execute.

    You need to establish your executive team as thought leaders but lack the bandwidth or know-how to deploy successfully.

    Your brand has a variety of niche audiences and you need help managing highly targeted paid campaigns to speak to each.

    —

    Even if you have an agency partner to help with marketing or communications, there’s no clear support internally or externally for a strategic company-wide social media effort.

    It doesn’t have to be this way — Lumino is here to help!

    Contact us to book a free consultation on your situation (helpful advice guaranteed!)

  • We implement a three-part strategic setup to ensure your social media is effective and accountable.

    —
    DISCOVERY

    We start with a fast immersion into your business, uncovering the low-hanging fruit for the biggest initial impact into marketing success and setting us up to provide ongoing strategic recommendations. We will dig into some areas more than others and focus on both short-term and long-term improvement planning.

    —
    PLANNING

    Discovery across the business will be distilled into insights that will become a living brand guidance document. By the end of this process both your team and ours will have a clear idea of how to turn your social media presence into a well-oiled machine that can meet a variety of corporate goals in our ongoing work.

    —
    EXECUTION

    With strategy work complete, we can begin regular social media execution. These deliverables are most variable and dependent upon the first two phases in our process, as well as in-house resources and availability to manage and execute the plan.

    Contact us to book a free consultation on your situation (helpful advice guaranteed!)