Although Wikipedia is known as the “encyclopedia anyone can edit,” there are special considerations for those editing on behalf of organizations and for good reason.

Wikipedia endeavors to remain unbiased and present neutral encyclopedic content. If you’re contributing on behalf of an employer or client it is very hard to be completely unbiased and present a “warts and all” summary of sources in the way Wikipedia’s guidelines lay out. Due to this, there are certain rules in place for how brand representatives should approach the site but they can be hard to navigate.