What Type of Content Performs Best for Hotels on Instagram?
Social media marketing is a common strategy to promote almost any business. Instagram is a widely accepted platform for hoteliers who run SMM campaigns. However, a good strategy is crucial to making your Instagram marketing successful for your hospitality business. So, which type of hotel social media content would provide the best result?
Best Instagram Content Types for Your Hotel
Instagram marketing for hotels involves posting different types of content. Below, we discuss the best content ideas to make your marketing campaign successful.
Guest-Generated Content
Your hospitality business can gain trust with user-generated content. Thus, you can repost reels and photos where your guests have tagged you.
Some ideas for user-generated content:
Sharing images of happy guests enjoying your buffet
Reposting travel bloggers’ stories related to your hotel
Showcase the Local Area
Most hotels are close to tourist destinations. So, your Instagram posts should share photos of local attractions. It will attract travelers to book your hotel room. The images have to display views from your hotel. Mention if there are restaurants near your hotel.
Visual Content About Special Offers
You can create attractive graphics that show your special discounts on hotel bookings. It will increase your Instagram page’s engagement and the number of bookings.
Instagram posts about promotions and deals will grab your potential customers’ attention. Some Instagram users may even share your content on their pages.
Highlight Activities and Events
Your hotel might have hosted special events. So, capture some moments at those events and share those photos on Instagram. It helps you attract guests who like to participate in various activities during their stay. For instance, weekly yoga classes and one-time concerts will draw the attention of many travelers.
More Tips for Instagram Marketing for Your Hotel
Use Storytelling to Improve Your Presence on Instagram - Storytelling is the best way to captivate your target audiences on Instagram. It has the power to transform your passive viewers into regular visitors to your Instagram page. You may share narratives about your guest experiences. Some hoteliers tell the stories of their hotels.
Use the Right Captions and Hashtags - Captions and hashtags are the major components of your hotel marketing on Instagram. But, you must use hashtags strategically to reach your target audience. Your captions are vital to improving your narrative and engaging a wider audience. You can hire professional Instagram marketers to manage your posts.
Determine the Posting Frequency - Your posting frequency is another factor in increasing your Instagram engagement. Consistency is key to leveraging benefits from Instagram for hotel marketing. However, you must understand your audience’s behaviors to get the best value from your regular posts. Timely posting, and the right content format, will deliver the desired outcome.
Summary
Instagram marketing is a good idea to benefit from organic social media for hotels. Professional Instagram marketers collaborate with designers to create and promote visual content. They will make your brand name visible to your target audience. In turn, you will notice an increase in the number of hotel bookings.
