How Year Up United Got on Wikipedia (the Right Way)
Visibility and credibility are crucial for any brand, especially nonprofits that rely heavily on their online reputations. These organizations understand that the information journalists, donors, and key stakeholders find about them online determines how they're perceived and potentially shapes news coverage about them in the future.
The leadership of Boston-based education nonprofit Year Up United knew that a Wikipedia article could help convey legitimacy and provide basic operational information about their organization. But creating a new article was no easy task. They had tried once on their own and failed, and now they had no roadmap for moving forward.
That’s where Lumino came in.
We partnered with Year Up United to guide their team through the intricate — and often confusing — Wikipedia submission process. That included:
Drafting a new, encyclopedic article based on reliable third-party sources
Coaching their team on transparent, community-friendly ways to gain visibility and seek feedback on the draft
Navigating editor feedback and adjusting the draft to align with Wikipedia’s standards
Providing the team with a clear strategy to transparently seek future updates as needed
The result? After a collaborative, good-faith effort — and no shady shortcuts — the article was accepted by Wikipedia’s volunteer editors. The Year Up Wikipedia page is now live and serving readers around the world.
If you’re looking to finally get your Wikipedia presence right (after a failed attempt, a reverted edit, or just years of confusion) book a free consultation with our team. We’ll help you figure out what’s possible and how to get there.
