If you’ve ever typed a weirdly specific question into Google and found yourself scrolling a Reddit thread, you’re not alone. Reddit is quietly (or not so quietly) influencing everything from search rankings to AI-generated answers. As of 2025, it’s not just the internet’s front page—it’s becoming a core input for generative AI systems like ChatGPT, Google Gemini, and Perplexity.

Unlike classic SEO, where your job is to climb the blue-link ladder, GEO is about becoming the answer itself. Generative engines don’t show you 10 results. They summarize, synthesize, and sometimes hallucinate.