Most Wikipedia articles are not created equally. A mix of onsite and offsite factors can essentially render two articles that cover similar topics (or similar brands) effectively impossible to assess against one another.

Wikipedia has an outsized presence in Google search results, as information from the digital encyclopedia is perfectly structured to answer user search queries. This post explores exactly how and why Google utilizes Wikipedia in order to improve search results.

This may sound obvious, but: Claiming your knowledge panel is really important! There are few pieces of internet real estate as important for your brand as that small box, because it's exactly where customers, clients, investors, and even journalists are going to look for facts about your business, from website url to social media accounts to annual revenue and more.

Learn how to revolutionize your messaging for engineers and drive meaningful conversations. Discover the key elements to consider, from language and tone to focusing on technical challenges, in our blog post. Put engineers at the forefront with Lumino Consulting.

Learn the art of captivating engineers with compelling technical content. Discover strategies for storytelling, visual aids, and more to engage your audience. Unlock the power of effective B2B marketing with Lumino.