When there’s an error or other problem with your Wikipedia article, the natural impulse is to want to fix it—right away.

The good news is the article can be edited.

The bad news is that there are a lot of rules about who can edit and how to do it.

Sourcing is crucial for Wikipedia. It forms the backbone of the site’s content. Sourcing can also be the trickiest aspect for anyone looking to update their organization’s Wikipedia article.

All content within any article should be able to be verified by a “reliable source”. Ideally, every piece of information should have a citation that provides the details of the source.

The best sources for Wikipedia are secondary and tertiary sources.

When people search for your brand online or on social, what do they see? Is it your website? Your newest demo video? Or is it complaints about your product? Negative Glassdoor posts about your CEO? You don’t want to be caught by surprise when it comes to your brand’s digital presence, which is why it’s important to proactively monitor your mentions and other relevant chatter.

Shopping for this support can be a challenge, but this guide will help you assess what makes the most sense for your needs.

Although Wikipedia is known as the “encyclopedia anyone can edit,” there are special considerations for those editing on behalf of organizations and for good reason.

Wikipedia endeavors to remain unbiased and present neutral encyclopedic content. If you’re contributing on behalf of an employer or client it is very hard to be completely unbiased and present a “warts and all” summary of sources in the way Wikipedia’s guidelines lay out. Due to this, there are certain rules in place for how brand representatives should approach the site but they can be hard to navigate.

Click to know more about what is Glassdoor and what is it used for? Contact Lumino for brand monitoring & Glassdoor services & Call today!