What if we told you the ROI of organic social isn’t just measurable—it’s mission-critical for modern hospitality?

At Lumino, we help hotels harness behavior-driven design to create Signature Social Moments—the kind guests feel compelled to share. In this post, we’re breaking down the psychology behind why people post on social media—and how to design for it.

You don’t need to reinvent the wheel. You just need the right mix of post types that stop the scroll, spark bookings, and keep your hotel top of mind. Here are 15 evergreen Instagram post ideas every hotel should be using—and yes, we’ve seen them work.

Your hotel’s Instagram bio might seem like a small detail. But in a world where travelers book with their thumbs, it’s often your first shot at winning them over. Here’s how to optimize your bio, highlights, and link so your Instagram works harder—and actually helps drive bookings.

Your next guest is choosing where to stay with their thumbs — not a search engine.

That’s where Signature Social Moments come in — the small, shareable details that turn guests into your best marketers. They’re not gimmicks. They’re not “Instagram traps.” They’re authentic, visual expressions of your brand identity — and they drive real revenue.

Here are three boutique hotels that have mastered the art of the Signature Social Moment — and what you can steal from their playbook.

If you’re a government contractor looking to make 2025 your breakout year, there’s no time like the present to shake up your approach. Ahead, we highlight some of the trends we’re seeing and, importantly, how to improve your sales and marketing efforts. Read on to avoid those pitfalls and put yourself on the fast track to winning more contracts.